Charmed by the beautiful and uncompromising nature, Jonurm was launched during the crisp, dark and cold period of Estonian winter in 2013.

This is also why the brand holds true to reflective and warm clothing that should perform both in the wilderness and in the city. Often, only the right clothes can guarantee your safe home-coming.

The world does not need more design based solely on visual effects, instead it needs more function driven design with an actual practicality. Jonurm’s timeless garments are made to live with you like a companion. A garment should establish a dialogue with the person who experiences it. It should be an intelligent and constant fascination leading to the discovery of its effect. Jonurm garments are complex but not complicated.

Jonurm represents unisex urban wear for all kinds of outdoor activities.